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Branding

Marketing Shropshire will establish the brand identity you wish to portray to your customers.



Details

What do we mean by branding?

Branding isn’t just about your logo, but logo design is of course part of the process and one way your customers can spot your business or organisation in a crowded marketplace.

There are several different definitions about what branding is. Here are just a couple:

“A name, term, sign, symbol or design, or a combination of these that identifies the goods or services of one seller or group of sellers and differentiates them from the competition.”
Kotler et al. (1999)

“The culmination of a range of activities across a whole marketing mix leading to a brand image that conveys a whole set of messages to the consumer about quality, price, expected performance and status.”
Blythe (2006)

The Benefits of Branding

Focus on why you need to develop your brand:

Benefits to your Business

Reduces levels of perceived risk, improving the shopping experience

Customer Benefits

Benefits to your Business

Helps identify preferred products

Can permit premium pricing

Reduces levels of perceived risk, improving the shopping experience

Helps differentiate your products from your competitors

Easier to gauge product quality

Enhances cross-product promotion

Reduces time spent deciding what to buy

Helps you develop integrated marketing communications

Can make customers feel good! branding provides cues about associated values of the brand

Encourages customer loyalty/retention

Marketing Shropshire Branding: What we do

Marketing Shropshire will work with you to identify your brand values and establish the brand identity you wish to portray to your customers.

We’ll take time to understand your products, services and target audiences and then we’ll make recommendations about what to do to get your brand out there. This may include logo design, design and print, copywriting, or press and PR.

New Brand

If you are setting up a new business in Shropshire we can help you develop your brand from the start. Contact us

Re-Brand

If you are an established Shropshire business and are looking for a brand review and refresh, contact us.

Marketing Shropshire can help.

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